Kathmandu: Coca-Cola has launched the second edition of the global ‘Uplift’ campaign in Nepal.
The campaign this year comes with a new tagline “Coke Uthaun, Afulai Jagaun” which means to grab a Coke, turn up your energy.
The new tagline portrays the relationship between coke and upliftment and how coke is the catalyst to upliftment, Coca-Cola said in a statement.
The aim of this campaign is to inspire teens and young adults to turn their dull days around and get away from their slump moments along with a bottle of chilled Coca-Cola, reads the statement.
As a part of the campaign, Coca-Cola in Nepal has unveiled a new Television Commercial featuring the model; Aditi Budhathoki.
Commenting on the campaign, Adarsh Avasthi, Country Director of Coca-Cola Nepal said, “We launched this campaign to remind our consumers that if at any moment you feel dreary and not 100 percent into it you can always turn it around and enliven the moment with a bottle of Coca-Cola. Wherever you are and whatever the time, a bottle of Coke can uplift you.”
Pradip Pandey, Managing Director, Bottlers Nepal Ltd. said, “This campaign is all about conveying the message of upliftment that can be brought on by a bottle of ice-cold and bubbly Coke. I am sure everyone goes through an afternoon slump sometimes and we encourage our consumers to break from their slump and get energized with a refreshing Coke.”
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